So You think you know your purpose?

Great, we applaud those of you that do. Too often brands believe that they have built their brand around their purpose, when in reality, many brands are using “cause” marketing that just doesn’t’ relate to their purpose at all. Nike’s “Just do It.” Is one of the strongest examples of making purpose work as a foundation of the brand. Their articulated brand purpose is “To bring inspiration and innovation to every athlete in the world.” That is purpose and marketing working together, hand and hand, at its finest. Walmart is another great example, when they launched their “Save Money. Live Better.” tagline, they were looking for a higher purpose beyond low prices. They wanted to be more than just a store. They wanted to serve their local communities and they wanted their brand to resonate as such. We all have a place in this brand world. Find your purpose. Find your “special” place. And you’ll create a brand that resonates with your audience. As for us at Blink Marketing, “We are happiest when we are growing.”