OUR CREATIVE PROCESS
Research - It’s impossible to reach a destination that is unknown. Before we can begin the process of creating your identity we need to know your goals, expectations, business, audience, and past. Getting to know you is a process of self-discovery for your brand. It lets us map your success, so we can have a measurable goal that will help us refine our delivery in the next steps.
Refine the Project - Your brand is the totality of expectations, interactions, and past experiences that a consumer has ever had with your product. That’s a lot of responsibility and there’s a lot that can go wrong. Together we will start to establish a brand voice - one that you are proud of that will develop over time into positive brand equity will become crucial during this step. If you’re an established brand, we’ll work with you to continue what is likely a great brand to make it something truly special.
Design – This is the swagger to your step. Designing beautiful imagery, strategy, and campaigns that consistently and coherently reflect the research we put into developing your brand. A plan will be created that is tailor-made to your market that can be qualified and refined. Designing for the individual needs of your brand and audience will give you unique advantages over your competition.
Execute - Not stopping at the design level, we’ll work with you to continually refine your image and adapt to your market (or create one, if necessary). This is the step where we tweak your message, going back to refine strategy, thereby making this the most important step of them all. This is the step where the research really shines because what’s the point of great design if you don’t know who to deliver it to?