Remembering the days of the original second floor roof garden settled along the shores of West Lake Okoboji and just across from Arnolds Park Amusement Park was key to the logo design of the Roof Garden. As we heard from so many, the streets were bustling with cars, people and kids and the music rolled out from the second story windows of the Roof. It was the dance hall era. Our goal was to bring this brand to life with its rich history and when you see it, it would immediately take you back to the time when you were dancing to the tunes of Johnny Cash or Tommy James & The Shondells.
