They might feel a little old-school, but when done right, press releases can seriously boost your brand’s visibility and credibility. Here are some solid reasons why they still matter — and how they can work wonders for your marketing strategy:
1. Instant Credibility & Authority
Press releases come with built-in legitimacy. Because they’re published on reputable news sites and often picked up by journalists, they feel more trustworthy than traditional ads. They read like news — not marketing — which instantly boosts your brand’s credibility.
2. SEO & Long-Term Visibility
When optimized with the right keywords, press releases can rank in search results and drive organic traffic for months. Plus, they often earn links from media outlets, which helps improve your website’s domain authority.
3. Massive Media Reach & Viral Potential
One press release can be syndicated across dozens of news platforms. If it resonates, it might even catch a journalist’s eye and lead to broader coverage — giving you that coveted viral moment.
4. Affordable
While distribution has a slight cost, a well-written press release can generate more buzz than a single paid ad — and it keeps working long after the ad spend stops.
5. Establishes You as a Leader
Regularly sharing updates about new product launches, new services, partnerships, or milestones positions you as a proactive player in your industry — someone worth watching.
6. Builds Trust & Creates Leads
Appearing in the news lends a sense of trustworthiness. Potential customers are more likely to engage with your brand when they see it featured in credible outlets.
7. Effective for Crisis Control
In moments of crisis or public scrutiny, a strategic press release helps you take control of the narrative and helps to respond quickly, before rumors or misinformation take over.
Don’t know how to write one? Guess what? WE CAN DO THAT.
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