Did you know? A golden rule of marketing is that it takes several touches before someone will make a decision! It’s often said that it takes at least 7 touches (sometimes more!) before someone takes action, whether it’s making a purchase, remembering your brand, or showing up to an event. Repetition builds familiarity, and familiarity builds trust. This is why consistent messaging across multiple channels — social media, email, advertisements, in-store signage, word-of-mouth — is so powerful. Each exposure nudges people a little closer to that “aha!” moment where they finally engage. Are you doing enough? Are you utilizing all the messaging tools available to make multiple touches with your customers? If not, we can help!
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