-Define Your Brand – who are you and what do you do?

-Identify Your Strengths – What do you do really well?

-Know Your Target Audience – You cannot be everything to everyone, define your target customers.

-Create Your Brand Story -t-Find Your Voice – What tone do you use to connect with your audience?

-Design Your Look – How do you represent your business visually? Logo design?

-Be Consistent – Make sure your look, voice and messaging are consistent across all marketing platforms.