Define Your Brand – who are you and what do you do?

Identify Your Strengths – What do you do really well?

Know Your Target Audience – You cannot be everything to everyone, define your target customers.

Create Your Brand Story – Find Your Voice – What tone do you use to connect with your audience?

Design Your Look – How do you represent your business visually? Logo design?

Be Consistent – Make sure your look, voice and messaging are consistent across all marketing platforms.