Where it all begins
Every big project of ours begins with research. We are constantly keeping up on the latest trends. As important as research is to any brand, it can be crucial to a brand that has gone stale. It provides a feedback loop. Figure out what you’re doing wrong, and how to fix it. Good research, done right, pays for itself (over and over again). Our capabilities include focus groups, social surveys, direct mailings, and other online gathering methods.
A merger brings two companies together and unifies them for one purpose. We had the opportunity to develop and launch a new company name and brand for Ag Partners and First Cooperative Association, which is now known as AgState. The development of this brand and logo required an intense understanding of not only who they were but where they were going. AgState: Helping Producers Prosper. In addition to the rebranding, we have supported them in many of the marketing elements required to execute a new brand launch.
Okoboji Bible Conference Ministries
When your biggest event, which only happens once per year, is hosted in the middle of Lake Okoboji, Iowa, (a beautiful natural blue water lake), you want your brand image to resonate with that place in mind. We were excited to work with the Okoboji Bible Conference on their rebranding and further refining of their brand. It was fun to bring the essence of the lake into this brand and bring it to life for adults and children alike.
Iowa Lakes Corridor
Fostering business in Northwest Iowa, the Iowa Lakes Corridor Development Corporation is a steward for the four county region it serves. Creating a vision that matches the impact they have had in our area is a challenge that we continue to accept as they mount their biggest, most ambitious campaign to date.