Answering more than just the how, but the why and who, keeps consumers engaged. Finding your voice. That’s what great marketing strategy will accomplish. Your strategy is the vehicle that delivers the brand, or message, to your customers. If that vehicle isn’t running well, your message becomes confusing. You need to establish what it is you would like to communicate about your brand – and then execute it well. Determining your strategy will dictate the creative process and how you will deliver that process.
The Okoboji Community School Districts administrative staff came to us wanting to create a tagline that would simply state the objective of the school. After months of brainstorming and research the tagline "Pioneering Pathways for Every Student" was developed and...
Everyone around here knows the Lakes News Shopper. But does everyone know the people behind the Lakes News Shopper? They came to us wanting to make it easier for businesses to get a hold of their sales staff. This included a refreshed easier to navigate website, LNS...
Life is better on a boat, where people Laugh, Share and Reconnect, just ask our friends at Oak Hill Marina. Selling world class boats means having a website and vision that stands out in an area with intense competition and narrow window of opportunity. Oak Hill...
Through modern technology and equipment innovations, Campus Cleaners is turning their business green and becoming a socially responsible business with eco-friendly business practices. But, they needed a brand that would complement this strategy. After several rounds...
A 100-year-old brand, Pharmacists Mutual has grown to become a nationally recognized leader in serving insurance and risk management needs within the healthcare industry. We sought to bring new light to an age-old brand that maintained a reflection of their years of...
With over 100 years of experience combined, the agronomy team at Northwest Ag Supply applies the latest science and research to create prescriptive nutrient recommendations for every field they work with, just as we applied the latest science and research to...
The Lakes Icon celebrated 125 years of history in 2014. It was time to reinvent and launch a brand that even today’s children would connect with. We envisioned a brighter, bolder Park with universal appeal that didn’t just rely on nostalgia, but built upon it. ...
Feeding the heartland starts with feeding its cattle. Co-Products LLC came to us with an image problem. They wanted a more professional image with a brand logo. After talking with a few customers, we quickly learned that their name really didn’t resonate. So, we...