Every big project of ours begins with research. We are constantly keeping up on the latest trends. As important as research is to any brand, it can be crucial to a brand that has gone stale. It provides a feedback loop. Figure out what you’re doing wrong, and how to fix it. Good research, done right, pays for itself (over and over again). Our capabilities include focus groups, social surveys, direct mailings, and other online gathering methods.
The Okoboji Community School Districts administrative staff came to us wanting to create a tagline that would simply state the objective of the school. After months of brainstorming and research the tagline "Pioneering Pathways for Every Student" was developed and...
Life is better on a boat, where people Laugh, Share and Reconnect, just ask our friends at Oak Hill Marina. Selling world class boats means having a website and vision that stands out in an area with intense competition and narrow window of opportunity. Oak Hill...
A 100-year-old brand, Pharmacists Mutual has grown to become a nationally recognized leader in serving insurance and risk management needs within the healthcare industry. We sought to bring new light to an age-old brand that maintained a reflection of their years of...
With over 100 years of experience combined, the agronomy team at Northwest Ag Supply applies the latest science and research to create prescriptive nutrient recommendations for every field they work with, just as we applied the latest science and research to...
The Lakes Icon celebrated 125 years of history in 2014. It was time to reinvent and launch a brand that even today’s children would connect with. We envisioned a brighter, bolder Park with universal appeal that didn’t just rely on nostalgia, but built upon it. ...
Feeding the heartland starts with feeding its cattle. Co-Products LLC came to us with an image problem. They wanted a more professional image with a brand logo. After talking with a few customers, we quickly learned that their name really didn’t resonate. So, we...