Through modern technology and equipment innovations, Campus Cleaners is turning their business green and becoming a socially responsible business with eco-friendly business practices. But, they needed a brand that would complement this strategy. After several rounds of design styles, and layouts with various color options, we landed on a complete brand system. Their new brand system, not only promotes the Campus Cleaners image in a professional manner, but, also sets them apart by embodying the eco-friendly green movement image they wanted. The new brand will carry into new signage, new uniforms, letterhead, business cards and new decals on the company vehicles.